Baxter Bayer, CEO

Phone: 1778-938-8687


"Events have a magical way of strengthening bonds & creating everlasting memories. My goal is to help clients success through sharing my key learnings. I try to provide a calming affect and take a lot of pride from driving positive results. I want to wow my clients the same way my clients want to wow their attendees. I try to cut down costs and optimize results for charities and provide streamline processes for sustainability.  

1 hour appointment. Open ended Q&A to support your urgent needs.
Event Consultation
1 hr

Consultation Benefits

  • Save Time & Effort
  • Take the proper steps 
  • Wow your attendees
  • Help cut costs

  • Risk Aversion

  • Create efficiencies

  • Strategic Planning

Available by Video call & Conference calls. 

Small scale to large scale events can drain personal and work time, increase day to day planning duress and increase stress levels for even the most experienced event planners. Find relief by booking a consultation to better strategize, find efficiencies & streamline planning processes.  The goal is for you to rest assured you're on the right track and a sound plan is in place. Whether you're looking for on-going consultation on a large scale event or need guidance for planing a small private cocktail party,  book a meeting today 

Baxter Bayer is a seasoned event expert with a portfolio that includes everything from small-scale regional community-level events to international high-profile and complex multi-million-dollar fundraising events. Baxter has successfully planned, managed and executed over 70 regional not for profit  events. Baxter has designed from scratch over 600km of professionally planned routing for public run, walk & cycling events and managed well over 1000km of routing. He's managed events from all angles and his portfolio has required significant collaboration with a variety of community organizations, not-for-profit groups, businesses, and the government. 


Clients can complete Event Questionnaire to address particulars  


  • 1 Hour Appointment available for support and help respond to inquiries

    • Open-ended Troubleshooting & Strategic planning Q&A

    • Prioritized Tasks, List actions items

    • Solutions to simplify planning processes;  

    • Troubleshooting Tips

    • 1 or more working document templates for tracking  

    • General consulting per hour rate  ​




Managing Resources & Inventory

Creative Collateral Proofing 

Fundraising & Stewardship plans.

Strategic Recruitment Plans

Registration Management

Marketing & Communication Plans

Media: Media Releases & Advisories

Fundraising, Stewardship, Ambassador Programs

Risk Aversion

Critical Path/Production Scheduling

Route Design & Development

Site & Venue Planning

Sponsors & Supplier Negotiations

Staffing & Volunteer Planning

Marketing & Communications Plan

Infrastructure Planning

Supplier & Vendor Tracking


  • Founder & Organizer of Island Summer Games: 20 years of goodwill community service bringing people together through the power of sport, music, art & charity.

  • Managed over 70 Not-For-Profit events raising over a combined 250 million 

  • Designed from scratch over 600km of professional planned routing for public run, walk and cycling events

  • Founder & Organizer of the Big Fun Run Series: A series of family friendly events

  • Designed  day fundraising contest raising over $30,000 & Corporate Partner programs raising over 120k in 2 years​

  • Designed 240km Ride To Conquer Cancer bike route from Vancouver, BC to Seattle. WA. Secured all permitting for route and rest stops, direct dispatch for 2000+ attendees 


Baxter self started producing events in 2000 when he organized the first Harbour City 3 on 3 basketball in Victoria, BC to bring people together through the power of sport, music, art and charity. Over the course of 20 years, the Harbour City 3 on 3 tournament morphed into an annual 3-day outdoor multi sports & entertainment festival in Victoria, BC, the Island Summer Games. “ISG” has become a Vancouver Island tradition and has grown to be the largest multi-sports and social event on the Island.


As someone who loves to bring community members, families and friends together to enjoy the outdoors, Baxter uses his creativity and positive attitude to found Running Tours Inc in 2017 where he created, designed & produced the ”Big Fun Run Series”, a series of family friendly running/walking events along with other group and private tours. To date, there's been 14 Big Fun Run Series events including the Big Elf Run which is recognized in "AMEX's Top 15 Worldwide Seasonal Events with a Twist".

Baxter truly enjoys the coaching, mentoring and educating element as he's taught at LaSalle College and North Island College to prepare the next generation of Event Management professionals.

When not planning or teaching events, Baxter is also engaged in the music industry as the percussionist known as “Bongofide.” Over the years, Bongofide has played in local music festivals and has toured internationally, performing in a wide range of venues. A dream came true in 2015 when he played on, a radio station in Ibiza, Spain which he idolized and set out to fulfill his vision of playing in studio. 


Founder, Owner, Operator of Running Tours Incorporated & Tickets, Tours & Events, Big Fun Run Series, GoFUNRUNme program. 


  • Responsible for all aspect of business operations and public relations.

  • Successfully executed 14 family friendly community fun runs.

  • Design & led marketing, promotions and communication plans.

  • Led all sponsorship, registration and recruitment strategies.

  • Hire, train and supervise up to 12 staff per event.

  • Obtain all permitting and insurance for venues and routes.

  • Create, develop, track event finances and business operations budget.

  • Manage resources, inventory, purchasing and merchandising.

  • Liaise with city officials, stakeholders, venues, vendors, sponsors, suppliers.


Tourism, Event & Hospitality Management SESSIONAL INSTRUCTOR                                        

LASALLE COLLEGE |  Jan 2016 -  Dec 2019

  • EVM200: Finance Management & Administration

  • EVM204: Customer Service, Sales & Relationship Building

  • RCM241: Marketing in the Hospitality Industry

  • RCM263: Hospitality & Human Resource Management

  • RCM273: Leadership & Organizational Development

  • CUL272:  Capstone


NORTH ISLAND COLLEGE | Jan 2019 – April  2019


  • Island Summer Games: Founder & Organizer Jan 2000 to Present

  • Big Fun Run Series; Founder & Organizer (Big Elf Run, Big Easter Run, Big Fiesta Run, Big Superhero Run)

  • CARE Canada’s Walk In Her Shoes: Race Director & Consultant 2017 to 2019​

  • Glotman Simpson Cypress Challenge: Race Director & Consultant 2015 to 2018

    • Best BC Bike Race 2018​ by Cycling BC

  • Easter Seals Regatta: Logistics Manager & Consultant 2017 to 2019

  • Vancouver Running Festival. Race Director & Consultant 2018

  • Easter Seals Women 2 Warrior: Victoria & Vancouver Project Manager/Consultant 2017

  • BC Cancer Foundation’s Workout to Conquer Cancer: Project Manager/Consultant 2014 to 2016

  • BC Cancer’s Road Hockey to Conquer Cancer: Chief Hockey Officer 2015

  • Vancouver Island Easter Seals Camp Challenge: Logistics Manager 2014 to 2015

  • Canadian Red Cross: Haiti 5 years Later Art Exhibit: Event Planner 2014 to 2015

  • Vancouver Island Easter Seals Colour Run:  Race Director/Logistics Manager 2014

  • Easter Seals 24 Hour RelayVictoria: Logistics Manager 2006 to 2013

  • CauseForceRace Director/Regional Logistics Manager 2009 to 2012

    • Ride to Conquer Cancer; 2009 to 2012

    • Weekend to End Women’s Cancers; 2009 to 2010 

    • Underwear Affair: 2009 to 2011

    • Ottawa Bike for Beats: 2011

    • Supported Ride to Conquer Cancer events in Montreal

  • HBC Run for Canada: Marketing & Race Director  2006 to  2007